I use antlers in all of my decorating.

Genalo

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Genalo

Hi, I'm Bobby Genalo, a designer and educator in Brooklyn, NY.

At the moment I'm working on a line of limited edition wooden toys, teaching design courses at Pratt Institute, and have recently completed my Master's thesis at NYU's Interactive Telecommunications Program.

I'm interested in communicating design's evolving role in confronting and solving global issues. The internet has provided us (or, rather, we have provided it) with the community and information necessary to achieve a broadened perspective on how our actions impact one another and the pale blue dot we inhabit.

When I graduated from the Maryland Institute College of Art in 2006, I found myself working for a number of years in small design firms in and around New York City. After some success as the Creative Director for the political action committee Music For Democracy, I began freelancing from my home in Bushwick, Brooklyn, where I also ran Drwr Gallery. In 2009 I was asked to compete in the AIGA's graphic design reality show, Command X, and in 2010 released some recordings from my time at Drwr Gallery.

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Contact

Contact

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1254 Myrtle Avenue
Brooklyn, NY, 11221

Send us an email at
info@genalodesigns.com

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ITP Work

Join in the adventure at www.genalodesigns.com/blog

Professional

69
PlaySomething
Tangible, educational products.

PlaySomething is the result of several years of prototyping ideas that sit at the intersection of art, tech, and education. Though perhaps a tricky fit in the marketplace, I'm interested in crafting products and experiences that both children and adults alike can enjoy.

PlaySomething is proud to promote local industry. Aside from the ecologically harvested wood that we receive from western Pennsylvania, we design and manufacture all of our products in New York (Gowanus, to be precise).

www.playsomething.org

Commute Promo Video
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Music for Democracy
Teach your children well.

In the spring of 2008 I was contacted by the political action committee Music For Democracy. I don't know about you, but I've always found optimistic, music-loving people hard to resist. So, having just parted with an industrial design firm, I signed on with MFD as their Creative Director and, informally, quality controller.

Their logo came quickly to me and required little finessing. With such a simple, strong mark I knew the website would require only a minimal amount of positioning so as to allow the massive amount of content to flesh out the pages. T-shirts, stickers and pins followed.

As the 2008 election approached, MFD tapped David Crosby, Graham Nash and Vampire Weekend to play a fundraiser in a Manhattan church. There are a couple photos on the left from that event but one of the highlights was overhearing Crosby and Nash teaching Vampire Weekend how to play "Teach Your Children".

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Branding
Explorations in type as image.

A friend of mine once approached me about a logo I was developing. "Bobby, that's not really a logo - it's more like clever text."

I try to create marks that can speak for themselves. Functionality - especially when it comes to visual design - will always have a special place in my heart. I often look to Alberto Giacometti's work for inspiration as it approaches content and abstracts it to it's most necessary form.

Basically, I <3 typography.

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Web Design
For the glowing rectangle.

I like to think that I can make a difference. When working within the commercial design industry, however, it is often difficult to feel as though you're actually helping anyone other than your employer.

Over the past 5 years I've found web design and development to be a fantastic way to offer creative, quantifiable services to organizations and individuals whose missions go beyond the screen and make a significant impact on the world. Of course, this sort of associative way of sparking change isn't an end in itself - the rest is done off screen.

Here are a few websites I've had the pleasure of crafting.

The ID Project - Activism meets Buddhism meets the Lower East Side
GovSee - Explore your government like a Google Map
Committee for Economic Development - A refresh for a non-partisan think tank
Meet The Composer - Literally
Music For Democracy - Bridging the gap between music and politics

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Fitness Marketing
Production design for sports giants.

The art of camouflaging oneself into a pre-existing style has proven invaluable to getting in the door of most creative agencies. I've found that above everything else, they want to know that you're capable of delivering what they've come to rely on. Then and only then will you have the opportunity to expand upon and enhance their templated ways.

I've been lucky enough to have freelanced for some of the top sports brands, not just regurgitating but also expanding upon existing styles. I love integrating typography into photographs so long as they're well lit and properly composed. With companies like PowerBar and Under Armour, there's no worrying - photographs like these make my work easy.

Personal

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Drwr Gallery
My home, the gallery.

The byproduct of a failed creative workshop for children, Drwr Gallery (2008-2010) provided emerging artists with a space to share their talents and experiences with a varied, critical audience.

Sadly, our time at Drwr was cut short due to a series of break-ins, though it was never the artwork that was stolen. Though we are always happy to review your work, we can no longer offer a space to show it.

www.drwrgallery.com

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Artphones
Handmade walkie-talkies

My thesis while at ITP, Artphones explores the recently possible in relation to 3D printing and participatory design. In March 2012, I introduced myself to a third grade class and asked them to sketch and sculpt their ideal walkie-talkie. I showed them the "guts" of their walkie-talkies -- battery, speaker, antenna, etc -- so that they could begin to design around them.

In no time at all I was handed a cornucopia of clay models which I then, making use of AutoDesk's 123D Catch software, scanned into the computer. Once I had a 3D mesh to work with, I edited the form so as to fit the necessary hardware ("guts"). The final step was then using a MakerBot Replicator to slowly print out the finished shell for their unique walkie-talkies.

Here's the original post I wrote for MakerBot which highlights some of my more intangible goals for the project.

Some press highlights:
PSFK
The Creator's Project

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Time Lady
My latest homemade album.

For the past 2 years I have interspersed my time as a visual designer with original music composition. Largely a response to my time in Brooklyn, the album's ten tracks were written and recorded on an old, yellow upright piano in my kitchen. The guitars, percussive elements and vocals were also performed by me with the string and horn arrangements synthesized by a software program and midi keyboard.

The five tracks on your left constitute the first half of the album and are a few of my favorites.

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The First Time

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Balance On A Log

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Hunting Song

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Time Lady

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City Life

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Tone Throw
Tangible instrument design.

As a musician and tangible design evangelist, I've sketched dozens of ideas for alternative musical instruments. Developing systems that allow the user to get away from the computer screen has long been my passion and it's musical instrument experimentation that I find most satisfying.

Tone Throw is based on the idea of holding a note, chord, or tone in your hand. Only upon throwing this note against a hard surface will you hear its sound. Initial sketches saw crates upon crates that were filled with different balls - each crate a different chord, A through G.

Hooked on the idea, I sought to fine tune the details and, therefore, improve the design. Instead of crates of disposable balls, I decided to allow the user any sort of projectile at their disposal and to utilize mountable, digitized boards to receive the impact from these projectiles. The boards wirelessly talk to a hand-held remote to communicate velocity and whether the board is currently a minor, major or flat version of that board.

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Social Energy
Technology promoting health & responsibility.

I'm of the persuasion that electricity will one day be as easy to transmit as an email or an MP3. Granted, this assertion may prove only to reveal what little physics knowledge I have, but still I continue to hypothesize.

Social Energy is my concept for harnessing energy created through exercise to collect and, ultimately, share on the internet. Like a more productive Facebook or a worthwhile Twitter, Social Energy's site would allow users to create accounts, upload their energy, research people, places and organizations, and share their newly created energy with the world.

I created the animation on the left to try my hand at advertising for Social Energy. At it's core, the concept is simple: share energy with the world through exercising. The meter at the bottom of the video monitors the user's battery. When the meter reaches capacity the user is able to share their energy online.

Social Energy Concept
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Command X
The graphic design reality show.

In October of 2009 I was chosen amongst 90 designers to compete in a graphic design reality show called Command X. Hosted by the AIGA, myself and six other designers from around the nation flew to Memphis to deliver design solutions within 24 hours.

Our first challenge was to redesign the logo for Elvis Presley's Graceland estate. Using a recently donated font by Hubert Jocham, I created a typographic guitar as seen in the image to your left. My solution beat out a few others and I was headed into Round 2: a redesign of the Cap'n Crunch cereal box marketed towards adults.

What surprised me most about Round 2 of Command X was the lack of humor expressed in other contestant's solutions. The brief, itself, was a joke - how could you not run with it? Alas, my solution seemed to be the only "non-serious" one, choosing to avoid misleading the public about what they're about to put in their bodies. As one blogger put it, "Genalo's ethos? Burn out, not fade away."

Round 1 | Round 2 | Round 3

Home
sites/default/files/Genalo_landscape.jpg
Phonoaesthetics abound.
It's hotter than the sun!
Future proofing my life away.
Homepage in C minor.
G#m, F#, E, B
We took to the woods.
1. d4 d5 2. c4 dxc4 3. e4
Inside of a dog, it's too dark to read.