I use antlers in all of my decorating.

Genalo

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Genalo

The work on this site represents some design experiences that, I feel, best speak to my character and interests. The concepts shown attempt to convey some of the themes and practices I'm interested in pursuing as I continue my career in the creative field.

Upon graduating from the Maryland Institute College of Art, I found myself working for a number of years in small design firms in and around New York City. After some success with as the Creative Director for a political action committee called Music For Democracy, I began freelancing from my home in Bushwick, Brooklyn, where I also run Drwr Gallery. This time away from the traditional office environment has offered me the opportunity to develop some concepts I had put aside as well as the time and energy needed to get Drwr off the ground.

In 2009 I was asked to compete in the AIGA's graphic design reality show, Command X. All told, it was a fantastic experience and I've written more about it in the Personal section of this site.

Thanks for checking in. If there are aspects of my work or background you'd like to learn more about, please don't hesitate ask.

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Contact

Contact

Section: 

1254 Myrtle Avenue
Brooklyn, NY, 11221

Send us an email at
info@genalodesigns.com

or you can use this form.

Contact and message

Professional

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Music for Democracy
Teach your children well.

In the spring of 2008 I was contacted by the political action committee Music For Democracy. I don't know about you, but I've always found optimistic, music-loving people hard to resist. So, having just parted with an industrial design firm, I signed on with MFD as their Creative Director and, informally, quality controller.

Their logo came quickly to me and required little finessing. With such a simple, strong mark I knew the website would require only a minimal amount of positioning so as to allow the massive amount of content to flesh out the pages. T-shirts, stickers and pins followed.

As the 2008 election approached, MFD tapped David Crosby, Graham Nash and Vampire Weekend to play a fundraiser in a Manhattan church. There are a couple photos on the left from that event but one of the highlights was overhearing Crosby and Nash teaching Vampire Weekend how to play "Teach Your Children".

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Heifer Books
Something for the kids.

Last holiday season I decided to purchase livestock on behalf of my relatives from Heifer International. To best explain my actions I developed several small booklets detailing Heifer's mission and how my relatives were now a very vital part of it.

As some of these relatives were young children, the pages were overrun with illustrative depictions of goats, llamas, bees and sheep. The stories were told from the animals perspective, being parachuted to an impoverished family in an unknown, underdeveloped land.

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Pax & Europa
Food design.

Preparing to unleash their new line of chopped salads, Pax Wholesome Food and Europa Café were looking for some eye-catching signage for their Manhattan stores. As their photography at the time didn't lend itself to compelling design, I often used illustration to communicate their needs.

The environmental signage that wrapped the walls of some Europa Café stores allowed the illustrations to provide a hierarchy to the food and purchasing stations. Also shown are some poster designs for the two food chains as well as their 2006 holiday menu.

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Sound Design
Theme songs and soundtracks.

While at the Maryland Institute College of Art, I befriended several talented animators whom I am still close with today. Two of them, CJ Reilly and Megan Rogers, called upon me to put a soundtrack to their videos which are viewable by clicking on the squares to the left.

Upon hearing my work with CJ Reilly, a manager at Lego and current Lego Robotics instructor asked for help with sound design for an upcoming Lego video. The results of that relationship can also be seen on the left.

Shortly after finalizing the Music For Democracy logo, I began work on a jingle which would play before video interviews with politicians and musicians. A link to this short jingle can be found on the left.

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Fitness Marketing
Production design for sports giants.

The art of camouflaging oneself into a pre-existing style has proven invaluable to getting in the door of most creative agencies. I've found that above everything else, they want to know that you're capable of delivering what they've come to rely on. Then and only then will you have the opportunity to expand upon and enhance their templated ways.

I've been lucky enough to have freelanced for some of the top sports brands, not just regurgitating but also expanding upon existing styles. I love integrating typography into photographs so long as they're well lit and properly composed. With companies like PowerBar and Under Armour, there's no worrying - photographs like these make my work easy.

Personal

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Drwr Gallery
My home, the gallery.

The byproduct of a failed creative workshop for children, Drwr Gallery has provided emerging artists with a space to share their talents and experiences with a varied, critical audience. Serving as the entrance to my home in Bushwick, Brooklyn, the gallery is set to hold several group shows in the new year working around themes such as Energy Distribution, Transportation, and Back-Up Plans.

We hold opening receptions every six weeks and are open to the public on weekends.

www.drwrgallery.com

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Tone Throw
Tangible instrument design.

As a musician and tangible design evangelist, I've sketched dozens of ideas for alternative musical instruments. Developing systems that allow the user to get away from the computer screen has long been my passion and it's musical instrument experimentation that I find most satisfying.

Tone Throw is based on the idea of holding a note, chord, or tone in your hand. Only upon throwing this note against a hard surface will you hear its sound. Initial sketches saw crates upon crates that were filled with different balls - each crate a different chord, A through G.

Hooked on the idea, I sought to fine tune the details and, therefore, improve the design. Instead of crates of disposable balls, I decided to allow the user any sort of projectile at their disposal and to utilize mountable, digitized boards to receive the impact from these projectiles. The boards wirelessly talk to a hand-held remote to communicate velocity and whether the board is currently a minor, major or flat version of that board.

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Time Lady
My latest homemade album.

For the past 2 years I have interspersed my time as a visual designer with original music composition. Largely a response to my time in Brooklyn, the album's ten tracks were written and recorded on an old, yellow upright piano in my kitchen. The guitars, percussive elements and vocals were also performed by me with the string and horn arrangements synthesized by a software program and midi keyboard.

The five tracks on your left constitute the first half of the album and are a few of my favorites.

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The First Time

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Balance On A Log

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Hunting Song

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Time Lady

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City Life

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Social Energy
Technology promoting health & responsibility.

I'm of the persuasion that electricity will one day be as easy to transmit as an email or an MP3. Granted, this assertion may prove only to reveal what little physics knowledge I have, but still I continue to hypothesize.

Social Energy is my concept for harnessing energy created through exercise to collect and, ultimately, share on the internet. Like a more productive Facebook or a worthwhile Twitter, Social Energy's site would allow users to create accounts, upload their energy, research people, places and organizations, and share their newly created energy with the world.

I created the animation on the left to try my hand at advertising for Social Energy. At it's core, the concept is simple: share energy with the world through exercising. The meter at the bottom of the video monitors the user's battery. When the meter reaches capacity the user is able to share their energy online.

Social Energy Concept
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Command X
The graphic design reality show.

In October of 2009 I was chosen amongst 90 designers to compete in a graphic design reality show called Command X. Hosted by the AIGA, myself and six other designers from around the nation flew to Memphis to deliver design solutions within 24 hours.

Our first challenge was to redesign the logo for Elvis Presley's Graceland estate. Using a recently donated font by Hubert Jocham, I created a typographic guitar as seen in the image to your left. My solution beat out a few others and I was headed into Round 2: a redesign of the Cap'n Crunch cereal box marketed towards adults.

What surprised me most about Round 2 of Command X was the lack of humor expressed in other contestant's solutions. The brief, itself, was a joke - how could you not run with it? Alas, my solution seemed to be the only "non-serious" one, choosing to avoid misleading the public about what they're about to put in their bodies. As one blogger put it, "Genalo's ethos? Burn out, not fade away."

Round 1 | Round 2 | Round 3

Home
sites/default/files/Genalo_landscape.jpg
Phonoaesthetics abound.
It's hotter than the sun!
Future proofing my life away.
Homepage in C minor.
G#m, F#, E, B
We took to the woods.
1. d4 d5 2. c4 dxc4 3. e4
Inside of a dog, it's too dark to read.